We are pleased to advise the completion of CPF’s 2012-2013 Strategic Planning Committee Membership Review.
The SPC membership review was undertaken to ensure the ongoing health and sustainability of CPF’s membership model by reviewing best practices and understanding our own membership model. With that in mind, the report identifies several components to increase the effectiveness of our model and maximize the benefits for all. Some of the reports’ highlights are:
- Building a stronger brand identity;
- Extending and quantifying CPF’s national reach;
- Developing a clearly-defined set of tangible and attractive benefits, relevant to its mandate and exclusive to CPF members.
The National Board accepted eight of the ten recommendations put forth. An overview of the Board’s decisions are below. Please note that the recommendations are presented in the order in which they are shown in the Nayar /SPC report, and not in order of priority.
Recommendations accepted by the Board:
Recommendation 1: CPF should continue to be a membership based organization
Recommendation 2: Clarify the benefits of membership in CPF
Recommendation 3: Maintain the current focus on parents as the primary target for membership
Recommendation 4: Review and broaden categories of membership
Recommendation 5: Clarify CPF’s brand and build on marketing and communications strategy target to members based on that brand.
Recommendation 6: Develop a member recruitment toolkit & Recommendation 7: Develop multifaceted membership retention strategy
Recommendation 8: Develop and implement a robust database on membership
Recommendations declined by the Board:
Recommendation 9: Approach Canadian Youth for French or other French-focused youth organizations to promote membership through their membership
Recommendation 10: Eliminate the very smallest Chapters and streamline Chapter Governance, operations responsiblites.
Strategic Planning Committee Membership Report
Strategic Planning Committee Membership Review (by NAYAR Consulting)